DreamWorks Animation pacts with China's Youku

China's greatest movie streaming site, Youku.com, has struck an offer with DreamWorks Animation for online distribution from the "Kung Fu Panda" film franchise, the very first time the studio's films is going to be available on the web in China. Both "Kung Fu Panda" game titles are for sale to on-demand viewing on Youku Premium compensated content platform and can subsequently bow on Youku's Hollywood Movie Funnel following the compensated viewing window shuts, Youku stated inside a statement. Youku is effectively China's response to YouTube, that is banned in China. The organization on the New york stock exchange in December. Earlier this year, the organization reported its second quarter revenue nearly tripled from last year, although it ongoing to use baffled. The "Kung Fu Panda" franchise has made a lot more than $1.25 billion B.O. up to now, and "Kung Fu Panda 2" was China's greatest movie within the first half of the season, taking $92 million in B.O. It's been a large hit in China, despite coping with kung fu, pandas and Chinese background and folklore, subjects which are normally considered the exclusive terrain of Chinese filmmakers. The DreamWorks Animation artistic team visited China to acquire cultural references for that films. "It's particularly satisfying that Chinese audiences have responded so with excitement towards the cultural references inside our franchise and that we anticipate making both 'Kung Fu Panda' movies open to increasingly more customers in China through Youku," stated Kelley Avery, DreamWorks Animation mind of worldwide franchise strategy and distribution. Youku chairman and Boss Victor Koo stated contracts such as the "Kung Fu Panda" franchise deal permitted Youku to grow about the traditional movie release roadmap. "Both game titles possess a proven history of success with Chinese audiences, and that we anticipate growing our alignment with Hollywood galleries later on to provide much more compelling content," he stated. Contact Variety Staff at news@variety.com